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Back to 4th Qtr News
Quick Facts
Fall 2004
A recent study released by International Communications Research (ICR) uncovered some interesting facts.
Despite a significant increase in households with internet access, 66% of customers prefer regular mail for documents, letters and messages.
76% of respondents consider mail more secure than e-mail.
3 out 4 respondents prefer regular mail for receiving new product announcements or offers from companies where they do business.
And a whopping 86% of respondents prefer traditional mail for confidential communications, such as bills and financial statements.
Mail: Magazine
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