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In the News  Back to 3rd Qtr News Quick Facts July 2004 An industry-sponsored study found that consumers spend 7 minutes a day with their mail. The average American receives about 5 pieces of mail every day. According to the USPS, 80 percent of consumers look at or read their direct mail… And 1 in 4 potential customers say direct mail influences them to visit stores and websites they've never gone to before. InsightExpress, a market research firm, reported that 46 percent of surveyors cited "receiving a free sample in the mail" as their primary reason for purchasing a new product last year.