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Back to 1st Qtr News
In the Mail
February 2004
Benjamin Franklin invented direct mail advertising in 1744. He sent a mail order catalog.
The first advertising agency opened in Philadelphia in 1841.
The first postal discounts for mass mailers came in 1863.
77% of U.S. companies use direct mail (Gallup).
U.S. customers prefer mail to telemarketing by a margin of 4-1 (Pittney Bowes).
The average American receives about 290 pieces of direct mail every year.
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